Technology provider SOFTSWISS has taken a significant step into the Brazilian regulated market by joining the Associação Nacional de Jogos e Loterias (ANJL). The company becomes the first technology supplier to become an official member of Brazil’s National Association of Games and Lotteries.
This move marks an important expansion of technology sector representation within ANJL, which represents licensed operators and key stakeholders across Brazil’s regulated betting and lottery market. The association works closely with regulators and public authorities to support market integrity, compliance standards, and sustainable industry development.
Alongside the membership announcement, Carla Dualib, Business Development Manager for Brazil at SOFTSWISS, has been appointed as Communications Director of ANJL. She joins the association’s board while continuing in her current role at the company.
“Brazil’s regulated market is entering a new phase where communication, collaboration, and shared standards matter more than ever,” Dualib said. “ANJL plays an essential role in bringing the industry together, and I am honoured to contribute to initiatives that support responsible growth and a strong long-term market framework.”
In her new position, Dualib will oversee communications strategy and industry engagement, with a focus on strengthening dialogue between operators, suppliers and regulators. Her responsibilities include supporting transparent communication and reinforcing professional standards across Brazil’s regulated betting ecosystem.
Plínio Lemos Jorge, President of ANJL, added: “We have been looking for this kind of expertise to strengthen our communications and industry engagement. Carla brings strong credibility in Brazil and a deep understanding of the market.”
SOFTSWISS has been expanding its presence across Latin America as newly regulated markets create opportunities for operators and technology providers. The company provides software solutions for over 1,200 brands worldwide, including casino platforms, sportsbook technology, game aggregation and affiliate management systems.
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