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Specializing in the collection and analysis of sports data Sportradar announced the acquisition of a technology startup MOCAP Analytics. This transaction will provide new opportunities to develop products to track players’ data and thus attract key sports organizations – the NBA, the NFL, and others.
Carsten Coerl, founder and CEO Sportradar commented on the deal: “By combining software and algorithms with our and partner data, we will provide customers with completely new content in the field of data collection and analysis. These will be the first products using artificial intelligence”.
MOCAP Analytics is based in 2012. The goal of the startup is to develop a comprehensive platform for sports analytics for sports fans.
