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Toronto-listed sports publisher theScore has secured initial license approval from the state’s Division of Gaming Enforcement (DGE) to offer online sports betting to players in New Jersey.
The firm’s subsidiary, Score Digital Sports Ventures was given authorisation to expand into online and mobile sports betting, as it seeks to elevate its growth within the red hot Jersey market.
Following DGE protocol, theScore will undergo a soft-launch of its sportsbook app with a select group of sports bettors in New Jersey in the coming days, ahead of its anticipated state-wide launch in advance of football season which starts in early September.
“This is a huge milestone and a result of the tireless hard work that has gone into getting our sportsbook ready for launch. We can’t wait to debut a best-in-class sports betting offering in New Jersey, delivering a truly unique and holistic sports media and wagering experience for fans,” said John Levy, founder and Chief Executive Officer of theScore.
Last month, the firm announced a major market access deal with Penn National Gaming. The agreement provides theScore with the right to offer online and mobile sports betting and igaming applications in 11 states where Penn National operates casinos and racetracks, subject to applicable state gaming laws and regulations.
