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Unibet debuts in US market with New Jersey launch

Nordic online gambling operator Kindred has opened its doors for business in New Jersey under its flagship brand Unibet as the company makes its US regulated market debut.

Kindred Group (previously Unibet Group) successfully secured a Casino Service Industry Enterprise License in New Jersey together with Hard Rock Hotel & Casino Atlantic City in 2018. Customers there will, with immediate effect, have access to a full range of casino products.

The firm said it also looks forward to offering sports betting products through its existing partnership with sportsbook provider Kambi in the near future.

“We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment. We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world,” stated Manuel Stan, Kindred US Senior Vice President (SVP).

He also confirmed the company’s intent of launching its services in other US states where gambling was legalized. “This is the first one in a line of hopefully many more, since we believe in the importance of the US market. Next in line will most likely be Pennsylvania and Kindred’s strategic partnership with Mohegan Sun Pocono. Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us.”

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