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Kindred Group subsidiary Unibet has agreed partnerships with the famous Cheltenham Festival and the World Chess Championship.
Unibet confirmed it has extended its sponsorship of the Champion Hurdle until 2023. It will also back the Road to Cheltenham series of races leading up to the festival. It is the second time that Unibet has received exclusive betting rights to a leading World Chess event, having previously sponsored The World Rapid and Blitz Chess Championship in 2015.
The FIDE World Chess Championship Match 2018 will be held from November 9th to 28th in London. The event takes place in November as defending champion Magnus Carlsen of Norway faces American challenger Fabiano Caruana.
Unibet also sponsored The World Rapid and Blitz Chess Championship in 2015, but this is the first time the World Championship match has signed a betting partner.
