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William Hill adds 4th casino to Iowa roster

Sports betting firm William Hill US and Lakeside Hotel & Casino have revealed plans to open a new William Hill Sports Book on the lower level of the Iowa casino on August 15, the same day that sports betting in the Hawkeye State can begin.

The sportsbook, which is currently under construction, will offer guests access to William Hill’s mobile betting app, in-play betting and self-service kiosks. It will also fourteen 65-inch viewing monitors with 4K LCD displays along, as well as two 86-inch viewing monitors with 4K Ultra HD displays.

Lakeside Hotel and Casino, an Affinity Gaming property, is located in Osceola, south of Des Moines, with the key dates on the horizon being the August 24 start of college football season, and September 5 for the National Football League.

“Our new sportsbook at Lakeside Hotel and Casino expands our long-standing partnership with Affinity Gaming. We have operated their sportsbooks in Nevada for many years and look forward to providing exciting new experiences to resort guests and sports fans in Iowa,” commented David Grolman, William Hill US president of retail operations.

This partnership will mark the fourth William Hill’s branded sportsbook in the Hawkeye State. Earlier the company added Eldorado Resorts owned Isle Casino Hotel Bettendorf and Isle Casino Hotel Waterloo to its roster, following an agreement with Prairie Meadows Racetrack and Casino back in January.

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