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Online gambling operator Betclic Everest Group has entered into a two-year “principal partnership” agreement with French Ligue 1 football club Girondins de Bordeaux.
Ahead of this weekend’s (9 August) start of new Ligue 1 season, FC Bordeaux management has confirmed that the Betclic brand will be displayed across the back of ‘Les Girondins’ jersey, with further expanded brand coverage across the Matmut Atlantic Stadium (capacity – 42,000).
Betclic, which recently moved its international headquarters to Bordeaux, has confirmed that it has achieved “Bordelais mission”, its marketing mandate of sponsoring all professional sports teams within its home city. Last year, the company secured a multi-year sponsorship of French Top-14 rugby union side Union Bordeaux Begles (UBB),
“Settled in Bordeaux for over a year, it was natural for Betclic to get closer to the Girondins de Bordeaux. We are proud to support the new project and the new dynamics of the club. We share the desire to offer our audiences the best possible experience and we hope to delight the fans of Girondins by offering unseen content and the most comprehensive bets for the club’s matches,” announced Betclic chief executive Nicolas Béraud.
Beyond the football sponsorship, Betclic marketing has confirmed that it will support Girondins social and grassroots initiatives, promoting responsible gaming across the community.
