Home / News / Betclic strikes partnership with Bordeaux

Betclic strikes partnership with Bordeaux

Online gambling operator Betclic Everest Group has entered into a two-year “principal partnership” agreement with French Ligue 1 football club Girondins de Bordeaux.

Ahead of this weekend’s (9 August) start of new Ligue 1 season, FC Bordeaux management has confirmed that the Betclic brand will be displayed across the back of ‘Les Girondins’ jersey, with further expanded brand coverage across the Matmut Atlantic Stadium (capacity – 42,000).

Betclic, which recently moved its international headquarters to Bordeaux, has confirmed that it has achieved “Bordelais mission”, its marketing mandate of sponsoring all professional sports teams within its home city. Last year, the company secured a multi-year sponsorship of French Top-14 rugby union side Union Bordeaux Begles (UBB),

“Settled in Bordeaux for over a year, it was natural for Betclic to get closer to the Girondins de Bordeaux. We are proud to support the new project and the new dynamics of the club. We share the desire to offer our audiences the best possible experience and we hope to delight the fans of Girondins by offering unseen content and the most comprehensive bets for the club’s matches,” announced Betclic chief executive Nicolas Béraud.

Beyond the football sponsorship, Betclic marketing has confirmed that it will support Girondins social and grassroots initiatives, promoting responsible gaming across the community.

Follow us on

Check Also

Andriy Shevchenko joins BetConstruct as brand ambassador

AC Milan and Ukrainian football legend  Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and …

How Will Brexit Impact The UK And European Gambling Industry?

31st October 2019 is the date pencilled in for Brexit – deal or no deal. …

Leave a Reply

Your email address will not be published. Required fields are marked *

Show Buttons
Hide Buttons