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William Hill US announced that it had signed “a landmark, multi-year partnership” with the hockey team The Vegas Golden Knights.
Golden Knights and William Hill US will collaborate on engaging with fans of legal betting age through various media, advertising and promotional platforms. The agreement will feature a TV visible dasherboard, in-arena signage, updated league-wide odds displayed on the in-arena Knight Tron during intermission, an away game watch party, and recognition on the LED ribbon board of the “William Hill Line Change” when the Golden Knights make a line change during the game.
Vegas Golden Knights president Kerry Bubolz commented: “We are always looking for innovative ways to engage different segments our fan base and provide a unique fan experience. Like the Vegas Golden Knights, William Hill US is a proud Vegas Born organization. This partnership between a major professional team and a sports book operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space”.
“We could not be more excited to partner with the Golden Knights. We are headquartered in Las Vegas and have seen first-hand what this team has done for our community,” – added Joe Asher, CEO of William Hill US.
