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LA Lakers legend Kobe Bryant has been named as the new brand ambassador for Asian betting operator, Fun88, which will see him promote the company across a number of key markets.
Kobe Bryant and FUN88 will work together to promote the brand in several key markets, such as Asia and the UK.
“I’m extremely excited to work with FUN88 because I immediately connected to their brand message of ‘how to live your dream.’ Part of the Mamba Mentality is to have the confidence and bravery to live your dream every single day. While it’s important to have a dream, it’s more important to commit to making that dream a reality,” said Bryant, a five-time NBA champion and the league’s Most Valuable Player in 2008.
Fun88 currently has a long-standing partnership with Tottenham Hotspur, as well as a sponsorship deal with Premier League side Newcastle United. The operator also works alongside England football legend Robbie Fowler and NBA regular season MVP winner, Steve Nash, to promote the brand’s operations around the world.
