Sportradar’s AI Integration with Fincore’s TRI Platform

Fincore, a modular gaming technology platform, has partnered with Sportradar to integrate AI-driven personalization into gaming operations. The collaboration enables operators to leverage real-time insights within their existing systems, enhancing player engagement and operational efficiency.

Fincore’s TRI ecosystem is designed to meet the demands of modern gaming infrastructure, offering a modular framework that allows operators to deploy only the necessary components. This ensures seamless integration with existing PAM, gaming, and bonus systems without requiring a full system replacement. The platform also complies with strict audit and access-control standards, making it suitable for regulated markets.

The integration introduces Sportradar’s VAIX solution into Fincore’s execution layer. VAIX is an AI-powered suite that provides personalized recommendations and predictive insights across sports and casino verticals. Operating in real time, VAIX tracks player behavior to enable context-driven rewards and engagement strategies during live play.

Within days of a user’s initial activity, VAIX generates high-accuracy predictions related to lifetime value, churn risk, deposit behavior, and bonus optimization. This allows operators to take timely, data-driven actions at critical points in the player journey.

By merging Sportradar’s AI capabilities with Fincore’s execution infrastructure, the integration bridges the gap between predictive analytics and real-time action. Operators can now deliver precise personalization and automated rewards without complex integrations or additional development resources.

Mateja Popovic, CEO at Fincore, said: “The technology landscape in gaming is evolving, and operators are increasingly seeking to embed best-of-breed innovation directly into their core operations. Our partnership allows Sportradar customers to act on powerful AI-driven insights instantly, closing the gap between prediction and execution. By enabling personalized and automated recommendations without disrupting existing platforms, we are helping operators unlock greater engagement and more efficient promotional strategies that help them stand out.”

Andreas Hartmann, VP of Personalization at Sportradar, said: “Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate predictions on player activity, lifetime value, churn risk, deposit behavior, and more per user, in real time. With Fincore’s TRI platform supporting real-time and deep personalization, integration was a natural fit, allowing us to turn our industry-leading AI models into measurable commercial impact for the operator, across the user journey.”