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The upcoming SBC Summit 2026 will feature a landmark leadership keynote with three of the most influential figures in global sports business: basketball icon and investor Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board Jason Robins. The session, moderated by former Sky Sports News presenter Kirsty Gallacher, is titled “Leadership in Sports Business.”
Scheduled for Tuesday, 29 September, the discussion will explore the evolution of sports, technology, media, and data, as seen through the lens of these three leaders. Each brings a distinct perspective: Michael Jordan’s legacy in performance and global influence, Carsten Koerl’s role in shaping sports technology, and Jason Robins’s experience in scaling businesses and driving innovation.
A significant focus will be on the convergence of sports betting and iGaming, examining how these industries are increasingly operating in parallel and collaborating. The panel will also address leadership challenges, including scaling global businesses, making critical decisions under pressure, and adapting to rapid changes in sports and technology.
Rasmus Sojmark, CEO and founder of SBC, described the session as a defining moment for the event: “This is the kind of conversation that transcends our industry. To have Michael Jordan, Carsten Koerl, and Jason Robins on stage together is something truly special. These are individuals who have each changed the way people engage with sports and business in completely different ways—through performance, technology, innovation, and vision. Bringing them together at SBC Summit reflects both the scale of where this industry is today and where it is heading.”
The SBC Summit 2026 is anticipated to draw over 40,000 attendees from across sports, betting, gaming, payments, marketing, affiliation, technology, and media. Additional details regarding the keynote, including scheduling and attendee access, will be released in the coming months. For updates, visit the SBC Summit website.
