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Leeds United has officially announced a multi-year partnership with BOYLE Sports, naming the betting and gaming company as its new UK and Ireland Betting Partner for the 2026/27 Premier League season.
The deal will see BOYLE Sports branding prominently featured at Elland Road Stadium, including matchday LED advertising and permanent signage in the John Charles West Stand. Fans can also expect a range of exclusive competitions, content, and activations designed to enhance their engagement with the club.
BOYLE Sports, established in 1982, operates over 400 betting shops and employs more than 2,700 people across Ireland, the UK, and Gibraltar. This partnership further strengthens the brand’s growing presence in football sponsorships within the UK and Ireland.
“Leeds United is a truly iconic club with a rich history and one of the most passionate fanbases in English football,” said Liam McKee, Head of Sponsorship at BOYLE Sports. “We’re thrilled to partner with the club as its UK and Ireland Betting Partner, and we look forward to creating engaging and memorable experiences for supporters throughout the season.”
Phil Hardman, Partnerships Director at Leeds United, expressed enthusiasm for the collaboration: “We are excited to welcome BOYLE Sports as an Official Partner for the upcoming campaign, with the opportunity to work with them on a number of exciting fan activations. It will be great to see the partnership develop across the season, and we look forward to showcasing their brand as it features across Elland Road at all of our home games.”
