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One of Europe’s leading online gaming companies BetVictor has become the Official Betting Partner of Euroleague Basketball in Germany until 2020 – taking over from online betting rival Tempobet in the country.
The agreement sees to a strong line-up of regional betting partners for Euroleague Basketball, which is currently run as a joint venture with the IMG agency in a ten-year deal from 2016-17.
This major step further solidifies BetVictor’s commitment to providing the sport’s growing fanbase an enhanced gaming experience while the level of talent present in Euroleague Basketball’s competitions continues to increase attendance and mainstream appeal.
Matt Scarrott, Director of Sportsbook at BetVictor, commented on a new partnership: “Basketball is a roaring sport in Europe, and Euroleague Basketball competitions are playing a pivotal role in the increasing popularity of the game in basketball hotbeds, and in new territories like Germany. We take pride in supporting Euroleague Basketball as the official betting partner in the German market. The rise of the Euroleague Basketball is proving to have an impact in new markets embracing betting, which is interesting for our business and the gaming industry as a whole”.
