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FC Barcelona and Croatian international midfielder, Ivan Rakitic, has been unveiled as the official brand ambassador of the Ukrainian-based betting company FavBet.
The 2018 World Cup runner-up has signed a two-year deal with the sportsbook which is expected to cover both online and offline marketing campaigns, providing focused content to relate to both corporate and social responsibility.
“Both on and off the pitch, I like to be at the heart of ambitious, cosmopolitan teams, capable of finding innovative and unconventional solutions. For this reason, I’m delighted to become a part of FavBet’s close-knit team,” stated Rakitic, who is expected to take a key role in the marketing aspects of the up and coming launch of FavBet in the Romanian and Croatian markets, Rakitic will also be representing FavBet for their brand in Ukraine.
He will be joining FavBet to work alongside other sporting ambassadors such as undisputed cruiserweight boxing champion, Oleksander Usyk, and also Belarussian footballer and former Arsenal FC man, Alexander Hleb.
“Ivan Rakitic is one of the most sought-after footballers in the world. Not only has he won a host of trophies at the highest level, but he is also a shining example of true professionalism and character, being a true leader both on and off the pitch. Therefore, ‘Raketa’ is exactly who we need to expand our brand presence in Europe,” explained Chief Marketing Officer at FavBet Nik Rudenko.
