B2B News

BLAST Premier and Slam Partner with IC for Global Esports Activation

BLAST Premier Slam IC

BLAST has officially named IC as its Official Online Trading Partner for BLAST Premier and BLAST Slam, covering its Valve esports properties such as Counter-Strike and Dota 2. The multi-year agreement, announced on 14 July 2026, will see IC integrated across live broadcasts, arena events, and BLAST.tv. The partnership includes …

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Blue Ocean Gaming Adds ICONIC21 ’s Live Casino, Slots, and RNG Titles

Blue Ocean ICONIC21

ICONIC21 has entered into a distribution agreement with Blue Ocean Gaming, allowing the supplier’s full casino portfolio—live casino, slots, and RNG titles—to be offered through Blue Ocean Gaming‘s operator network. The deal was announced on July 14, 2026. Blue Ocean Gaming aggregates content from over 140 providers, offering operators a …

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Betnacional Partners with Aviatrix in Brazil

Betnacional Aviatrix

Aviatrix has expanded its footprint in Brazil by launching its classic crash game on Betnacional, a top online betting and gaming brand owned by Flutter Entertainment. This marks the first time Aviatrix’s game will be available to Betnacional’s player base, further cementing its position in Brazil’s competitive market. The game …

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MaxBet Partners with Imagine Live in Balkan Markets

MaxBet Imagine Live

Imagine Live has partnered with MaxBet, a prominent sports betting and gaming operator in the Balkans, to introduce its live casino offerings to the region. The collaboration will roll out first in Montenegro, followed by Serbia and Bosnia & Herzegovina. MaxBet, which serves approximately 95,000 online players monthly and is …

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Swiss4Win Adds Slingo by Gaming Realms

slingo swiss4win

Gaming Realms has entered into a new partnership with Swiss4Win, the online casino brand of Casinò Lugano, to bring its Slingo game portfolio to Swiss players. The agreement, effective from 16th July 2026, marks the supplier’s second operator launch in Switzerland and extends its distribution through Playtech’s platform. Players at …

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Middlesbrough FC Announces Midnite as Principal Partner

Middlesbrough FC Midnite

Midnite has agreed to become the principal partner and front-of-shirt sponsor of Middlesbrough FC for the 2026/27 season, coinciding with the club’s 150th anniversary celebrations. The partnership was unveiled during a fan-focused event at Riverside Stadium on July 9, titled ‘This Season’s On Us.’ Fans had the opportunity to win …

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Guillermo Ochoa Joins BC.Game as Brand Ambassador

Guillermo Ochoa BC.Game

BC.Game has appointed Mexican football star Guillermo Ochoa, known as ‘Memo,’ as its brand ambassador to strengthen its presence in Mexico’s regulated iGaming market. The move is part of the company’s strategy to foster growth through football-specific campaigns and fan engagement. “We believe that localization is key to building closer …

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Entain Expands Italian Casino Portfolio with Amusnet

Entain Amusnet

Amusnet Italy has entered into a strategic partnership with Entain, making its premium gaming portfolio available on the operator’s leading Italian casino brands, bwin and Gioco Digitale. The collaboration marks a significant expansion for Amusnet in the regulated Italian market, with a fully certified catalog of 174 high-performing slots set …

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Southampton FC Partners with Midnite for Another Season

Southampton FC Midnite 2UP

Midnite has renewed its sponsorship deal with Southampton FC, continuing as the club’s Official Training Kit partner and back-of-shirt sponsor for the 2026/27 season. The partnership, which began in 2025/26, included fan-focused initiatives such as the ‘Midnite Express’ away travel package, a tifo marking the 50th anniversary of Southampton’s FA …

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SBC Summit 2026 Unveils Legendary Panel including Michael Jordan

SBC Summit 2026 michael jordan

The upcoming SBC Summit 2026 will feature a landmark leadership keynote with three of the most influential figures in global sports business: basketball icon and investor Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO, and chairman of the board Jason Robins. The session, moderated by former …

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Ellis Park Stadium Rebrands as 10bet Ellis Park Under New Five-Year Deal

Ellis Park Stadium 10bet

Ellis Park Stadium in Johannesburg has entered into a five-year naming rights partnership with 10bet, rebranding as 10bet Ellis Park. The agreement signifies a new era for the historic venue, known for its rich sporting heritage. Both parties have emphasized their commitment to improving the matchday experience for fans and …

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InOut Games Partners with QTech

InOut Games QTech

QTech has entered into a distribution agreement with InOut Games, granting access to the supplier’s portfolio of nearly 70 titles across emerging markets through QTech’s aggregation platform. The partnership was announced on 3 July 2026, reflecting both companies’ commitment to expanding their global footprint. InOut Games is widely recognized for …

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Stake Becomes Everton’s Official Sleeve Partner

Everton stake sleeve

Everton Football Club has confirmed that Stake will become its new Official Sleeve Partner starting with the 2026/27 season, as part of a multi-year deal. This agreement follows Stake’s four-year tenure as the club’s main partner and represents the next phase of their collaboration. The partnership will see the Stake …

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Octoplay and St8 Strengthen Partnership in Ontario and UK

Octoplay St8 New Ontario UK

St8 and Octoplay have announced an expansion of their content partnership, bringing Octoplay’s full casino game portfolio to operators in Ontario and the UK. The agreement, revealed on July 2, 2026, allows operators in these regulated markets to access Octoplay’s extensive library of games through St8’s single API integration. This …

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XUP Studio Partners with QTech in Latin America and Africa

xup studio qtech games

QTech has entered into a content agreement with XUP Studio to expand its crash and fast games lineup, focusing on emerging markets such as Latin America and Africa. The partnership aims to provide operators with innovative and high-quality games that stand out in a market often dominated by reskins. XUP …

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Kazakhstan’s Astana to Host IESF World Esports Championship 2027

Astana IESF World Esports Championship 2027

Astana, Kazakhstan, has been selected as the host city for the IESF World Esports Championship 2027 (WEC27). The agreement was signed by the International Esports Federation (IESF), the Ministry of Tourism and Sports of the Republic of Kazakhstan, and the Qazaq Cybersport Federation. The championship is anticipated to draw participation …

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PlaylogiQ and BGaming Partner to Boost African Market

PlaylogiQ BGaming

BGaming has entered into a distribution agreement with PlaylogiQ, a prominent African platform provider, to expand its reach across the continent. Under the deal, PlaylogiQ will offer BGaming’s full suite of over 250 games, including standout titles like Burning Chilli X, Fruit Million, and Aviamasters™, to operators in Nigeria, Kenya, …

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ICONIC21 Launches Limited-Edition Football Cup Games and €50K Tournament

ICONIC21 Limited-Edition Football Cup Games Tournament

ICONIC21 has expanded its gaming portfolio with three limited-edition Football Cup-themed casino games and introduced its first-ever network tournament, ICONIC Showdown Football Cup, running from July 9th to July 19th. The tournament features a €50,000 prize pool, with 1,000 winners set to share the winnings. The new games include Football …

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Antwerp Anchors Secures BABU88 Sponsorship

Antwerp Anchors BABU88 EUT20 Belgium 2026

BABU88 has officially become the sponsor of the Antwerp Anchors (ANA) for the EUT20 Belgium 2026 season, marking a significant step in the operator’s sports sponsorship strategy. The announcement highlights BABU88‘s commitment to supporting cricket’s growth in Europe and beyond. The EUT20 Belgium 2026 tournament, organized by the Belgian Cricket …

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HockeyAllsvenskan Names DBET as Main Partner for Three-Year Deal

HockeyAllsvenskan DBET

DBET has been named the main partner of HockeyAllsvenskan in a three-year agreement, effective from the 2026/27 season and running through to 2028/29. The partnership will provide DBET with extensive visibility across TV broadcasts, arenas, and digital channels, with a particular focus on the league’s high-profile Super Friday matchday. Under …

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