Sport and eSports

Sports and eSports news

Eleven Sports and UFC announced a broadcast partnership for the UK and Ireland

The UFC, the world’s leading MMA organization, got a new home in the U.K. and Ireland as Eleven Sports has secured the broadcasting rights for the promotion in the region starting in January 2019. The agreement further expands the global sports provider’s sporting portfolio, with it securing the rights to …

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Betway remains Belgian presence with Croky Cup

Famous European bookmaker Betway has announced that it has secured its landmark Belgium football partnership, by agreeing terms with the Royal Belgian Football Association (Belgian FA) to sponsor the ‘Croky Cup’ the most prestigious knockout football competition. The contract is signed for three years. Confirming the Croky Cup sponsorship  Anthony …

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ManBetX agreed a deal to become the Asian partner of Real Madrid

Asian-facing betting and gaming operator ManBetX has added to its LaLiga sponsorship by becoming Real Madrid’s regional partner for Asia. The deal sees the operator become the club’s regional betting partner across Asia through to the end of the 2019/20 season. Real Madrid said the partnership will allow it to …

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Tempobet renews Real Madrid and Barcelona deal

A major bookmaker in Eastern Europe Tempobet has renewed its deal to advertise at both Real Madrid and Barcelona’s away league fixtures throughout the 2018/19 season. The partnership will see the operator feature on the pitch-side LED boards on television broadcasts outside Spain, throughout Europe and Latin America. The six-figure …

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Tempobet became betting partner of Fulham

Fulham Football Club has agreed a deal with Tempobet, which become its UK betting partner for the 2018/19 Premier League campaign. Tempobet’s brand will be visible on Fulham’s website and LED perimeter advertising around Craven Cottage stadium this season, with television pictures beamed across the globe. Fulham FC Chief Revenue …

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BETDAQ signs Harry Whittington as brand ambassador

GVC Holdings-owned betting exchange BETDAQ has signed Grade 1-winning National Hunt trainer Harry Whittington as a new brand ambassador. The agreement will see Whittington provide weekly content on the exchange’s multi-sport content site, betdaqtips.com, allowing BETDAQ’s customers a unique insight into one of the UK’s most promising National Hunt yards. …

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NFL will lift the ban on gambling advertising

The Professional League of American Football (NFL) plans to cancel the veto on advertising gambling and allow land-based casinos the opportunity to sponsor teams. The decision was made by the NFL’s Business Ventures Committee, and the announcement was made by NFL Chief Media Officer Brian Rolapp at a business conference. …

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BETDAQ to host Rider Cup golf day for Irish Injured Jockeys

Horse racing legends Pat Smullen and Paul Carberry will captain teams of leading jockeys and trainers at the inaugural BETDAQ Rider Cup – a golf day in aid of Irish Injured Jockeys. It will mirror the format of the biennial Ryder Cup tournament, although instead of Europe against America, it …

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Betway becomes betting partner of Fortuna Dusseldorf

Online bookmaker Betway confirmed that it has become the official betting partner of Fortuna Dusseldorf. Gaming operator has signed a three-year-deal with Dusseldorf, which was promoted from the second tier of German football last season, to serve as the Bundesliga club’s official betting partner until the end of the 2020/21 …

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Lottery.com agreed a partnership with Manchester City

English Premier League football team Manchester City and its sister club, Major League Soccer outfit New York City FC have announced a new partnership with mobile lottery company Lottery.com. As the official digital lottery partners, Lottery.com will be the presenting partner of a special Manchester City viewing party in the …

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The Russian bookmaker – official betting sponsor of La Liga

The Russian bookmaker “Fonbet” became the official sponsor of the Spanish football league for three seasons. It is a first contract in the history of local betting. Under the terms of the contract, “Fonbet” branding will be used during the games of the best teams in Spain: “Barcelona”, “Real” and …

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1xBet secured a long-term agreement with Tottenham Hotspur

Online betting company 1xBet has signed sponsorship deals with English Premier League football club Tottenham Hotspur and became official betting partner in Africa. 1xBet will have an in-stadium advertising presence at the Club’s home matches on the LED perimeter system, as well as a presence on the new website and …

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Marathonbet struck a shirt sponsorship deal with Lazio

Italian Serie A club Lazio got a new shirt sponsor – betting company Marathonbet. The agreement will run through to the end of 2018, with Marathonbet branding to feature on Lazio players shirts, as well as on various LED advertising screens inside the team’s Stadio Olimpico home stadium. The agreement …

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Mansion extended sponsorship with FC Bournemouth

Gibraltar-based betting company Mansion announced the extension of partnership with the football club Bournemouth for one year to at least cover the 2018-19 Premier League season, which got underway at the weekend. The deal will see Mansion appear on the team’s playing shirts as their official sleeve sponsor and principal …

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Parimatch extended sponsorship with APOEL FC

Online bookmaker Parimatch announced the extension of the sponsorship agreement with its strategic partner APOEL FC for one year. Under the terms of the new contract, the bookmaker got the rights to the name of the new training center “Parimatch-Archangelos”. Over the past two years APOEL FC has defended the …

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Unibet will sponsor World Chess Championship

Kindred Group subsidiary Unibet has agreed partnerships with the famous Cheltenham Festival and the World Chess Championship. Unibet confirmed it has extended its sponsorship of the Champion Hurdle until 2023. It will also back the Road to Cheltenham series of races leading up to the festival. It is the second …

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MoPlay became a betting partner of Man Utd

English Premier League football club Manchester United have signed a multi-year deal with Betting and gaming company MoPlay. Under the terms of deal, MoPlay provides its audience with a fast, simple, personal and secure service, aimed at enhancing the user experience like never before. Gaming Company boasts a bold, modern …

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Bet365 strikes partnership deals with 10 La Liga teams

British online betting company Bet365 has announced deals to be the sponsor of ten different soccer teams in Spain’s La Liga. Among them – RCD Espanyol, Villarreal, Athletic Club, Real Betis, Getafe, SD Huesca, Celta Vigo, Rayo Vallecano, Real Valladolid and SD Éibar. The economic terms have not been disclosed …

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Dafabet signed a sponsorship deal with Celtic

Scottish football giants Celtic has signed a five-year renewal of its deal with shirt sponsor Dafabet, the Philippines-based betting company. The first partnership signed with Celtic in 2016, but has now extended the deal to 2025 in what the Scottish Sun newspaper has labelled “the biggest ever shirt sponsorship deal …

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Sportito renewed partnership deal with Queens Park Rangers

The fastest growing Daily Fantasy Sports platform in Europe, Sportito, has renewed its partnership with Championship club Queens Park Rangers ahead of the 2018/19 campaign. The DFS operator launched in the UK in 2016 and enjoyed a successful partnership with the London club last season so has signed on for …

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