UK public-service broadcaster the BBC will show the semi-final and final of Badminton’s European Mixed Team Championships in Copenhagen after agreeing a deal with rights holder Sportradar. The tournament has already started, with defending champions Denmark facing challenges from teams like France, the Netherlands and Spain in their group. England, …
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The German Football Association (DFB) has extended collaboration with online betting provider Bwin. This new partnership includes advertising rights with the DFB and the German national teams from 1 January 2019 through to the end of 2022. The agreement also provides Bwin with advertising rights for the DFB Cup; the …
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Top Dutch football club Ajax and energy drink brand ICONIX have minted a partnership for 9.5 years, signaling the organizations’ desire to boost awareness and reap long-term benefits. Ajax, and its esports division, will help with the launch of the energy drink in the Netherlands from March of this year. …
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NBA is expected to double down on policies due to expanding of legalized sports gambling in the United States. Deputy commissioner Mark Tatum revealed that moves have been made to get up to speed on the opportunities and threats surrounding the issue since May’s Supreme Court ruling that allowed states …
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StarCasinò and Lega Basket Serie A has announced a sponsorship that will bring Lega Basket Serie A and the number one casino in Italy together at the Italian Basketball Cup 2019. StarCasinò will be the Official Gaming Partner for the Italian Basketball Cup event that will see the final eight …
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Unibet becomes the official sponsor of the 2019 IHF World Championship following an agreement between Kindred Group and the International Handball Federation (IHF). The agreement gives Unibet sponsorship and event logo rights at the tournament hosted in Denmark and Germany. According to Unibet odds, Denmark are the favourites to win. …
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Sports data provider Sportradar has extended its partnership with Portuguese Football Federation (FPF). Portugal’s governing body already enlists Sportradar Integrity Services to monitor the third-tier soccer division Campeonato de Portugal, as well as the first and second rounds of the Taça de Portugal, and also the Liga Sportzone Futsal division. …
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Italian telecom regulator Agcom announced an official statement to Italian football clubs, detailing that betting/gambling shirt sponsorships can continue until July 2019. AGCOM’s statement follows an appeal issued by Serie A governance, who last week demanded that Italy’s Ministry for Economic Development, clarify betting sponsorship restrictions set-out in Lega-5Star’s ‘Dignity …
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The National Football League have selected Caesars Entertainment Corporation as the first ever Official Casino Sponsor of the NFL. Caesars will pay the NFL $30 million per year for the sponsorship deal. In return, the company will have exclusive rights to use NFL marks to promote casinos in the U.S. …
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The PGA TOUR today announced that IMG Arena, IMG’s leading sports betting service and content hub, will distribute official PGA TOUR scoring data for media usage and sports betting purposes. Under a significant multi-year agreement, IMG Arena will distribute official PGA TOUR data to sports media companies, news services and …
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Betway has agreed a three-year-deal to become the official betting partner of the Mzansi Super League T20 – further adding to its cricket sponsorship portfolio. The tournament, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, is broadcast live in the UK and the first …
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IMG announced that it has extended its multi-territory streaming rights partnership with the National Hockey League (NHL) through the 2020-21 season. The agreement with the world’s premier ice hockey league dates back to 2013 and ensures IMG’s gaming business retains a central part of its multi-sport streaming portfolio. With an …
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Scientific Games has secured a six-year extension to its instant games contract with the Texas Lottery. The new contract extends a supply agreement that dates back to the lottery’s inception 26 years ago until 2024. The Lone Star State decided to renew the contract based on the long relationship, giving …
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Matchbook Betting Exchange has signed two new three-year horse-racing partnerships at Cheltenham and Ascot. The new Cheltenham racing season commences in a week, with Matchbook announcing it will sponsor four races including the £60,000 Matchbook Betting Exchange Handicap Chase. The agreements acts as an affirmation of Matchbook’s continued commitment to …
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One of Europe’s leading online gaming companies BetVictor has become the Official Betting Partner of Euroleague Basketball in Germany until 2020 – taking over from online betting rival Tempobet in the country. The agreement sees to a strong line-up of regional betting partners for Euroleague Basketball, which is currently run …
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Daily fantasy sports leader FanDuel has unveiled a new voice-activated NFL fantasy sports game on Amazon Echo’s Alexa in a North American industry first. The new game gives American football fans the chance to win entry into the Alexa Pick 6 $1K Free Play competition. Contestants play the game by …
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Betway and swedish esports organisation Ninjas in Pyjamas have struck an agreement to prolong the partnership another three years. The new deal sees the leading online bookmaker feature on all shirt branding, onsite branding at the NiP training facilities, as well as content usage rights and full player access. Swedish-based NiP …
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Gibraltar-based operator BetVictor has announced that the company has been involved with the leading snooker world ranking event. The BetVictor English Open will run from October 15 to 21 at K2 Crawley in London, with top stars including defending champion Ronnie O’Sullivan, world number one Mark Selby, world champion Mark …
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British bookmaker Betway has rolls out its latest custom CS:GO map, Aim Challenge, following the success of the highly popular Aim Time Trial. Loaded with Betway colours, logos and intriguing Easter eggs, the leading online bookmaker’s latest development specialises in challenging the CS:GO player’s in-game skills such as aiming, reflexes, …
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William Hill US announced that it had signed “a landmark, multi-year partnership” with the hockey team The Vegas Golden Knights. Golden Knights and William Hill US will collaborate on engaging with fans of legal betting age through various media, advertising and promotional platforms. The agreement will feature a TV visible …
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